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RSPR MARKETING TOOLS
RSPR evaluates your company's needs and proposes tactics that blend marketing and public relations to obtain the best results. We can assist you with ...
Marketing/Communication Plans
RSPR can sit down with you and examine your marketing needs and develop a coordinated strategic marketing plan and corresponding timeline to help you reach your marketing goals.
Brochures and Promotional Materials
Ideal for professional trade shows, waiting rooms, mailings, and special events. RSPR develops flyers, press materials, brochures, corporate image pieces, product literature, and other promotional handouts. We write the copy, handle design and photography, and coordinate printing and mailings.
Advertising
RSPR can produce and place local or area advertising, assisting clients in the creation of ad concepts, copywriting, artist and production coordination, and selection of the most appropriate publication or medium.
Trade Shows
Trade shows can be a tremendous help to a company if they are approached and handled properly. RSPR has a Before-Show, During-Show, and After-Show Checklist of things to help clients obtain maximum benefits from trade show participation.
Direct Mail
We draft letters, create mailers, reply mailers, and so on, as well as counsel on the best approach to reach the intended audience. Mailing list preparation and mail services are provided.
Media Relations
RSPR consistently strives to maintain coverage for clients through feature stories, product publicity, or special events, tailoring materials for special media and the widest markets.
News Releases
Our staff suggests and prepares attention-grabbing copy regarding company projects, plant expansions, new products, anniversary milestones, personnel announcements, promotions, and awards.
Newsletters
RSPR specializes in writing and coordinating periodic newsletters that are of value to their readership. We create an interesting and timely mix of case histories, new product announcements, event calendars, editorial viewpoints, facility and personnel profiles, product features, helpful tips, and other relevant news. We've found regular newsletter mailings to be an effective way to reach targeted audiences with information that promotes the firm. We can also assist in preparing, enlarging, or maintaining a firm's mailing list, and handling the mailing, too.
Special Events
We guide clients either sponsoring or participating in special events such as festivals, music and stage performances, open houses, trade or professional shows, community activities, sports events, health care programs and clinics, and other promotions that attract audiences. We use our expertise and wide-ranging experience to ensure that the client obtains the best possible benefits.
Web Site Design
Whether creating a new site or improving an existing one, RSPR will assist with not only the technical design and production but also the appropriate marketing tools and information that will make the site work for you.
Videos and PowerPoint Programs
Producing high-quality videos and PowerPoint Programs, RSPR scripts, directs, edits, and produces -- everything down to dubs and cover letters for sending copies to customers or prospects.
PR, Advertising, and Promotional Checklist for Businesses
Here are some of the many things RSPR can do for businesses. Print this out and keep it by your desk as a reference; then call us when you need anything on it. If we didn't list something, call or e-mail anyway because we probably do it.
Marketing Guidance
- Marketing Plan Development
- Budgeting
- Media Lists
- Customer Surveys
- Market Expansion
- Problem Solving
PR & Publicity
- News Releases
- New Products
- New Facilities
- New Personnel
- Personnel Promotions
- Awards for Firm or Personnel
- Personnel Elected to National Assn. Positions
- National or State Meeting Participation
- Newspaper Features
- New Equipment or Fabrication
- Profile on the Business
- Unusual Aspects of Product
- Testimonials
- Crisis Management / Planning
- Employee / Customer Relations
Advertising
- Trade Journals
- Yellow Page Advertising
- Consumer Publications
- Radio/TV
- Business-to-Business
Direct Marketing
- Newsletters
- Customers and Prospects
- Case Histories
- Personnel Announcements
- New Products
- Editorials
- Customer Profiles
- Calendar of Events
- Features on Suppliers
Order Reminder Cards
Other Mailings
- New Products, Services
- Special Offers
Products Catalog
- With Photos, Descriptions, Quarterly Updates
Telemarketing
- Survey Design, Analysis
- Third-party Information Gathering
Printed Materials
- Brochures
- Corporate
- Product
- Recruitment
- Fabrication
Line Cards
- Imprinted Binders
- Letterhead, Stationery
- Office Forms
- Memo Pads
Videotapes
- Power Point Programs
- On Products and Services
- Company Profile
- Production Capabilities
- Company Policies and Training Tapes
Specialty Items
- Holiday Gifts
- Appreciation Items
Special Events
- Arranging Open Houses or Grand Openings
- Trade Show Participation
- In-House Trade Show or Demonstration
- Employee or Customer Parties or Outings
- Sponsorship of Community or Special Events
Recruiting Assistance
- Letters Produced
- Ads in Special Publications
- Brochure on Firm's Benefits
Miscellaneous
- Logo Development & Corporate Identity Package
- Mailing List Maintenance
- Customer Awards
- Speaker Bookings at Trade Shows/Conferences
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