RSPR COMPANY INFORMATION

· OUR TEAM
· OVER TWO DECADES OF ACHIEVEMENT

Ron Sonntag Public Relations Bio and Profile
Ron Sonntag Public Relations was created in 1980 with the purchase of the company by Ron Sonntag from the former owner, who began the firm in 1971. Ron Sonntag had joined the firm in 1978 and became an equal partner in 1979. The firm has grown under the direction of Ron Sonntag and Executive Vice President Patty Johnson to become one of the foremost public relations and marketing firms in the area.

Ron Sonntag Public Relations specializes in assisting small to midsized companies with their overall marketing and public relations' needs, including publicity campaigns, media exposure, new product introductions and product publicity, marketing plans, Web site development and Internet marketing, direct mail, newsletters, brochures, videotapes, advertising, trade shows, specialty items, and overall marketing guidance.

RSPR's client base has encompassed technology, industrial rubber products, industrial parts, and plastics firms; food firms; financial organizations; packaging companies; home improvements; music companies and entertainers; printing firms; technical equipment and engineering firms; restaurants, senior living communities, a symphony orchestra, and a variety of companies in other industrial and retail sectors. The firm is likely the most experienced public relations firm in the world in marketing for the orthopedic segment called orthotics and prosthetics. RSPR also serves a number of disability-related firms and organizations and has written and produced numerous disability-related publications.

RSPR further is one of the most experienced firms in marketing special events, having handled various aspects of marketing, public relations, promotion, advertising, and media relations for Walt Disney's World On Ice, Ringling Bros. and Barnum & Bailey Circus, the Radio City Christmas Spectacular Starring The Rockettes, Nickelodeon Live, Riverdance, Lord of the Dance, and music and food festivals including the Taste of Colorado, Taste of Minnesota, ChicagoFest, Milwaukee A La Carte, Memphis Musicfest, St. Paul RiverFest, Waukesha RiverFest, Kettle Moraine Jazz Festival, and numerous civic celebrations.

The RSPR approach is to maximize budgets through public relations and free publicity techniques, direct mailings, leveraging of expenditures to obtain added value, and creative marketing, rather than simply relying on spending dollars on advertising. This formula can work particularly well for firms that have somewhat restricted budgets but significant marketing needs.

Ron Sonntag Public Relations prides itself on establishing business relationships with clients that also turn into friendly personal relationships as well, making the workings together both productive and pleasant.

OUR TEAM

RSPR staff members combine exceptional credentials with valuable public relations experience.

Senior Staff

Ron Sonntag
Ron Sonntag has been president of Ron Sonntag Public Relations since its formation in 1980. Ron serves as account supervisor on numerous agency accounts and assists with a variety of agency clients, developing and implementing public relations' plans, publicity campaigns, marketing and advertising plans, and related PR and marketing activities. He also assists in coordinating new business efforts for the company and for years has been asked to give his seminar on PR and marketing on a limited budget. He has a master of arts in communications degree from the University of North Carolina at Chapel Hill and a bachelor's degree in radio and television from the University of Houston. He also served an internship at the United Nations in New York in the Office of Public Information. Ron is father of two sons, each of whom is married with two children. Ron was born in Sheboygan, Wisconsin, and enjoys golf, tennis, volleyball, canoeing, hiking, bowling, dancing, and classic 50s-60s music.

Patricia Johnson
Patty Johnson joined Ron Sonntag Public Relations, a 22-year-old full-services marketing agency, in 1987. As executive vice president, she is liaison for many of the firm's clients, developing marketing plans and assisting with projects including public relations' campaigns, newsletters, brochures, special events, advertising, and logo and Web site design.

A major portion of her career has been devoted to public relations and marketing programs involving the prosthetics and orthotics field. As a result, RSPR has earned a nationwide reputation for its expertise in the field of orthotics and prosthetics and its public relations efforts on behalf of practitioners from Maine to Hawaii and from Florida to Alaska. Additionally, she and RSPR staff members were instrumental in the design, development, and production of three national magazines for a disability audience - CHALLENGE, In Motion, and Amputee Golfer.

She also coordinates marketing and sponsorship for a variety of national and local special events. For the past 22 years, RSPR has handled Denver's Festival of Mountain and Plain ‹ A Taste of Colorado. Additionally, she has been involved for consecutive years in the productions of Wisconsin's RiverFest and Kettle Moraine Jazz Festival.

A 1983 graduate of Marquette University in Milwaukee, Patty has a degree in communications. She and her husband Eric live in Muskego, a Milwaukee suburb.

Dave Amoroso
Dave Amoroso is vice president of Ron Sonntag Public Relations, with more than 20 years of experience as a public relations and marketing professional. In his position, Dave works with a variety of agency clients in developing and implementing public relations' plans, publicity campaigns, marketing and advertising plans, and related PR and marketing activities. He also assists in coordinating new business efforts and helping small businesses gain market share and visibility. He received both his bachelor of arts degree in journalism with a specialization in public relations and his master of arts degree in journalism from Marquette University. He and his wife Ellen have two children, and the family resides in Wauwatosa.

Cynthia Marsh
Cynthia Marsh has been a member of Ron Sonntag Public Relations since 2005. She is responsible for editorial services, writing, collateral development, media relations, and newsletter content. Cynthia has more than 20 years of communication experience in journalism, public relations, and business-to-business and consumer marketing communications. She has worked as a reporter and editor for daily newspapers and business publications in Wisconsin, Michigan, and Ohio, and has provided writing and public relations assistance to nonprofits in the Pittsburgh market. She also served as the public relations director for a Michigan library system. Prior to joining Ron Sonntag Public Relations, she was an account supervisor at Brady Marketing Group in Menomonee Falls, Wisconsin. Cynthia holds a bachelor's degree in journalism from Michigan State University.

Kitty Goyette
Kitty Goyette is an account executive at Ron Sonntag Public Relations, having joined RSPR in 2003. She has nearly 20 years of agency experience in public relations and marketing. At RSPR, her duties include creating and implementing marketing, advertising, and public relations' programs and publicity campaigns for a wide range of clients. She has extensive experience in senior adult health care and retirement living marketing as well. Kitty is a graduate of Marquette University with a bachelor of arts degree in journalism, specializing in public relations. She resides in Greendale with her husband and four sons.

Administration
Kandi Korth, administration/finance and office manager, is responsible for accounts receivable, accounts payable, invoicing, payroll, and timekeeping, as well as editorial support services. Joining RSPR in 1988 as a high-school co-op student, Kandi was quickly promoted to secretary/receptionist and eventually to her present position. She and her husband Lorne have three children, Jessie, Valerie, and Nick. The family lives in Brown Deer.