RSPR COMPANY INFORMATION

· OUR TEAM
· OVER TWO DECADES OF ACHIEVEMENT

Over Two Decades of Achievement

After gaining a variety of PR experience on the East Coast and in the Midwest, Ron Sonntag became president of his own firm in Milwaukee in 1980. The company focused on business-to-business clients as well as entertainment events and festivals, a specialty RSPR maintains today.

With the addition of a physical rehabilitation client that provides custom artificial limbs (prostheses) and orthopedic braces for people with disabilities, the RSPR staff quickly gained expertise in the healthcare field. For more than 20 years, the firm has been retained by dozens of independent orthopedic rehabilitation companies throughout the US. Today, it is widely regarded as the nation's premier firm in marketing orthopedic rehab care and publishing disability-related periodicals.

RSPR also represents a wide range of commercial, industrial, and professional clients in such areas as:

• construction
• industrial manufacturing
• industrial distribution
• food production
• music
• packaging
• natural resource conservation
• restaurants
• home improvement/remodeling
• law
• engineering
• entertainment
• graphics and printing
• performing arts
• healthcare
• plastics
• automotive
• financial planning

RSPR maximizes budgets through free publicity, public relations, and creative marketing. The firm enjoys long-term partnerships with clients who also become friends. Most of all, it gets results through talent, resourcefulness, high energy, and old-fashioned effort. Put RSPR to work for you!

Business-to-Business Marketing
Ron Sonntag Public Relations coordinates a variety of activities for its manufacturing and industrial clients as they strive to enhance their image with current and prospective customers. Services rendered include writing and design of product sheets, marketing brochures and folders, direct mail pieces, news releases, trade advertisements, promotional merchandise, and newsletters. We also direct media relations, strategic planning, trade show participation, and audio/visual presentations.

Healthcare Marketing
For more than 20 years, Ron Sonntag Public Relations has been a leader in developing marketing strategies for orthotic and prosthetic firms across the country. The services provided include developing collateral materials for use with patients and physicians, such as logo creation, newsletters, informational brochures, direct mail, premium items, and advertisements. We also direct these clients on special event planning and media relations to generate additional company awareness.

In addition, we work with several national organizations representing people with disabilities, producing publications and coordinating advertising sales, while working with these organizations on planning and coordinating special events and media relations activities.

Special Event Marketing
Since its founding in 1980, Ron Sonntag Public Relations has been responsible for the marketing and public relations activities for a wide variety of festivals, home improvement shows, national touring productions, regional entertainers, as well as a host of other events. Our efforts include producing promotional materials, print and electronic ad placement and production, coordination of publicity events, sponsorship solicitation, and pre-event and on-site media relations.

Marketing Plans
Regardless of the type of industry you're in, it's imperative to have a plan to reach your objectives. RSPR can help you define your goals and develop a strategic plan, timeline, and budget to meet them. Planning is essential in the business world; let RSPR guide you.

Marketing
RSPR offers experience in goal planning, feasibility, surveying, methodology (whether to use public relations, advertising, direct mail, or another approach), and guidance in setting an appropriate budget and timeframe.

Counseling
RSPR knows the marketplace - what works and what to avoid. We offer marketing and issues counseling, and marketing guidance to keep your company and marketing program on track.